10-1: Overview ◆ market market segmentation-dividing the market into distinct subsets of customers that behave in the same way or have similar needs Developing a target market strategy consists of three general phases: analyzing consumer demand targeting the market, and developing the marketing strategy10-1: Overview ◆ market ◆ market segmentation–dividing the market into distinct subsets of customers that behave in the same way or have similar needs. ◆ Developing a target market strategy consists of three general phases: analyzing consumer demand, targeting the market, and developing the marketing strategy