Obiectives To describe the process for planning a target market strategy To examine alternative demand patterns and segmentation bases for both final and organizational consumers s To explain and contrast undifferentiated marketing (mass marketing), concentrated marketing, and differentiated marketing(multiple segmentation) To show the importance of positioning in developing a marketing strategy e To discuss sales forecasting and its role in target marketingObjectives ◆ To describe the process for planning a target market strategy ◆ To examine alternative demand patterns and segmentation bases for both final and organizational consumers ◆ To explain and contrast undifferentiated marketing (mass marketing), concentrated marketing, and differentiated marketing (multiple segmentation) ◆ To show the importance of positioning in developing a marketing strategy ◆ To discuss sales forecasting and its role in target marketing