6-2 Managerial Decision Making aDecision making: the process by which managers respond to opportunities and threats by analyzing options, and making decisions about goals and courses of action. o Decisions in response to opportunities managers respond to ways to improve organizational performance. o Decisions in response to threats: occurs when managers are impacted by adverse events to the organization " win/MeGraw-HHill CThe McGraw-Hill Companies, Inc, 2000Irwin/McGraw-Hill ©The McGraw-Hill Companies, Inc., 2000 6-2 Managerial Decision Making ⚫Decision making: the process by which managers respond to opportunities and threats by analyzing options, and making decisions about goals and courses of action. ⚫Decisions in response to opportunities: managers respond to ways to improve organizational performance. ⚫Decisions in response to threats: occurs when managers are impacted by adverse events to the organization