. Consumers' Reactions to rIce a Price awareness Mindless shopping a Ave time between arriving and departing from product category 12 seconds in 85% of purchases only the chosen brand was handled, and 90%o of shoppers inspected only one size a 21% could not offer a price estimate when asked11-2 I. Consumers’ Reactions to Price ƒ Price Awareness Price Awareness ƒ Mindless Shopping: Mindless Shopping: ƒ Ave. time between arriving and departing from Ave. time between arriving and departing from product category = 12 seconds product category = 12 seconds ƒ in 85% of purchases only the chosen brand was in 85% of purchases only the chosen brand was handled, and 90% of shoppers inspected only one handled, and 90% of shoppers inspected only one size ƒ 21% could not offer a price estimate when asked 21% could not offer a price estimate when asked