Price Awareness(cont a only 50% were able to state correct price 93% did know relative price(i. e, higher lower or the same as other brands in category11-3 Price Awareness (cont.) ƒ only 50% were able to state correct price only 50% were able to state correct price ƒ 93% did know relative price (i.e., higher, 93% did know relative price (i.e., higher, lower or the same as other brands in lower or the same as other brands in category) category)