15-10 Communication media Personally Addressed Written Communication: lower richness than the verbal forms but still is directed at a given person Personal addressing helps ensure receiver reads it a Letters and e-mail are common forms o Cannot provide instant feedback to sender but can get feedback later Excellent for complex messages needing follow-up Impersonal Written Communication: lowest richness o Good for messages to many receivers. Little feedback is expected a Newsletters, reports are examples " win/MeGraw-HHill CThe McGraw-Hill Companies, Inc, 200015-10 Irwin/McGraw-Hill ©The McGraw-Hill Companies, Inc., 2000 Communication Media Personally Addressed Written Communication: lower richness than the verbal forms, but still is directed at a given person. ◆ Personal addressing helps ensure receiver reads it. ◼ Letters and e-mail are common forms. ◆ Cannot provide instant feedback to sender but can get feedback later. ◼ Excellent for complex messages needing follow-up. Impersonal Written Communication: lowest richness. ◆ Good for messages to many receivers. Little feedback is expected. ◼ Newsletters, reports are examples