尉卧喻蜀专大学 《商务英语》 授课教案 V.Language Points 1.If a company wants to build a long-term position in export markets,it should decide on a product strategy. 一家公司想在出口市场上长期立于不败之地，就得就产品的发展战略作出决策。 decide on对.作出决定决议] D.Don't idle away your time any more,and you should decide on what to do next as soon as possible.别再浪费时间，你应当尽快决定下一步该怎么办。 2.Biz Engl Under the current situation,we must decide on the sales promotion plan and face the music ourselves.在目前的情况下，我们必须自行决定推销计划，并勇敢地承担责任。 2.It must decide whether or not it must modify its present products or bring out new ones,and it must try to get a good idea of how often it will have to change its products. 它必须决定它是需要变更其现有的产品呢，还是推出新的种类。并且，它还须努力搞清楚多长 时间它应该改变一下自己的产品。 modify:to change in form or character,alter变更：在形式或特征上改变，修改 The equipment may be modified to produce VCD sets. 这设备可以经过改装用来生产光碟机。 3.bring out 1.to produce or publish生产，制造，出版本课义] [Biz Engl In order to win more customers'favor and get greater market share,we will have to bring out a new type of machines on the basis of the improvement of our current ones.为了赢得更多顾 客的青睐，获取更大的市场份额，我们必须在改进现有机器的基础上，生产出一款新的机器。 2. to induce to speak freely;draw out鼓励，引导自由发言 1)Alice is very shy,so we should try to bring her out. 爱丽丝很怕羞，因此我们要设法鼓励她说话。 2)Biz Eng]The job applicant was so choked with excitement at the acceptance notification that he could hardly bring out a goodbye.工作申请人得到通知说他被录用了，激动得连一声再见也 说不出来。 3.to nurture and develop(a quality,for example)to best advantage培养（例如 一种品质)使之达到最佳境界 You bring out the best in me.你使我把自己最好的方面都发挥出来了。 4.......,where a product is in its life cycle on the domestic market may vary a great deal from its possible position in export markets. 这是一个带有主语从句的句子。从句where a product is in its life cycle on the domestic market作句 子的主语，意思是“在国内市场上，一种产品在其生命周期上的位置”。不及物动词vay作谓语。 vary from:differ from 5.A product,which is new at home,may be out-of-date in a foreign market.Conversely,a familiar product at home may seem strange and new in an export market. 一种产品在国内市场上还是崭新的，在国外市场上却可能是过时的东西。与此相反，一种国内 常见的产品，在一个出口市场上却可能看起来既陌生又新奇。《商务英语》 授课教案 4 V. Language Points 1. If a company wants to build a long-term position in export markets, it should decide on a product strategy. 一家公司想在出口市场上长期立于不败之地，就得就产品的发展战略作出决策。 decide on 对...作出决定[决议] ①. Don’t idle away your time any more, and you should decide on what to do next as soon as possible.别再浪费时间，你应当尽快决定下一步该怎么办。 ②. [Biz Eng] Under the current situation, we must decide on the sales promotion plan and face the music ourselves. 在目前的情况下，我们必须自行决定推销计划，并勇敢地承担责任。 2. It must decide whether or not it must modify its present products or bring out new ones, and it must try to get a good idea of how often it will have to change its products. 它必须决定它是需要变更其现有的产品呢，还是推出新的种类。并且，它还须努力搞清楚多长 时间它应该改变一下自己的产品。 modify: to change in form or character; alter 变更：在形式或特征上改变，修改 The equipment may be modified to produce VCD sets. 这设备可以经过改装用来生产光碟机。 3. bring out 1. to produce or publish 生产，制造，出版[本课义] [Biz Eng] In order to win more customers’ favor and get greater market share, we will have to bring out a new type of machines on the basis of the improvement of our current ones. 为了赢得更多顾 客的青睐，获取更大的市场份额，我们必须在改进现有机器的基础上，生产出一款新的机器。 2. to induce to speak freely; draw out 鼓励，引导自由发言 1) Alice is very shy, so we should try to bring her out. 爱丽丝很怕羞, 因此我们要设法鼓励她说话。 2) [Biz Eng] The job applicant was so choked with excitement at the acceptance notification that he could hardly bring out a goodbye. 工作申请人得到通知说他被录用了，激动得连一声再见也 说不出来。 3. to nurture and develop (a quality, for example) to best advantage 培养（例如 一种品质）使之达到最佳境界 You bring out the best in me. 你使我把自己最好的方面都发挥出来了。 4. ……, where a product is in its life cycle on the domestic market may vary a great deal from its possible position in export markets. 这是一个带有主语从句的句子。从句 where a product is in its life cycle on the domestic market 作句 子的主语，意思是“在国内市场上，一种产品在其生命周期上的位置”。不及物动词 vary 作谓语。 vary from: differ from 5. A product, which is new at home, may be out-of-date in a foreign market. Conversely, a familiar product at home may seem strange and new in an export market. 一种产品在国内市场上还是崭新的，在国外市场上却可能是过时的东西。与此相反，一种国内 常见的产品，在一个出口市场上却可能看起来既陌生又新奇