[K However,there is no single recipe for retailing success in the Internet age.Retailers will need to balance their investment between staff,locations,inventory and online operations,says Jose Alvarez of Harvard Business School.For some expensive products it makes sense to have a low inventory,a big investment in showrooms. elaborate online operations and well qualified sales people.For more commoditized items it is more important to have a big inventory than a flashy display.Things that are increasingly being bought online must be swept off the shelves to make way for products that people still want to examine and compare before buying [L]Whatever priorities retailers set,their physical stores are likely to shrink as the share of sales made online keep rising.The retailers who will survive the drift online are the ones "listening to the dynamic demands of customers,"says Walmart's Mr. Anderson. (选自The Economist) G )1.John Deighton of Harvard Business School thinks that shopping online is well established. B )2.Mr.Lundgren believes at present physical stores are threatened by online retail. L )3.Mr.Anderson suggests the retailers who will survive the drift online should change with the dynamic demands of customers (J)4.In 2010 Macy's not only starts"MAGIC Selling",but also adjusts its goods in the stores to local tastes. F )5.The retailers selling moderate price goods are influenced most when customers begin to guy goods online. D )6.The virtual fitting room introduced by Macy's in 2010 turned out to be useless. (K )7.According to Jose Alvarez,when retailers sell high price products,they should hire high excellent sales people I )8.The smart phones will replace desktop for shopping online by 2014. C)9.Macy's defect being corrected in online sales operation is that its only source of goods for online customers is the warehouses. E )10.In its online strategy,Walmart finally putto succeed in the business"in the first place after considering for a long time. 第7页（共8页） 第 7 页 （共 8 页） [ K ] However, there is no single recipe for retailing success in the Internet age. Retailers will need to balance their investment between staff, locations, inventory and online operations, says José Alvarez of Harvard Business School. For some expensive products it makes sense to have a low inventory, a big investment in showrooms, elaborate online operations and well qualified sales people. For more commoditized items it is more important to have a big inventory than a flashy display. Things that are increasingly being bought online must be swept off the shelves to make way for products that people still want to examine and compare before buying. [ L ] Whatever priorities retailers set, their physical stores are likely to shrink as the share of sales made online keep rising. The retailers who will survive the drift online are the ones “listening to the dynamic demands of customers,” says Walmart’s Mr. Anderson. ( 选自 The Economist ) ( G ) 1. John Deighton of Harvard Business School thinks that shopping online is well established. ( B ) 2. Mr. Lundgren believes at present physical stores are threatened by online retail. ( L ) 3. Mr. Anderson suggests the retailers who will survive the drift online should change with the dynamic demands of customers. ( J ) 4. In 2010 Macy’s not only starts “MAGIC Selling”, but also adjusts its goods in the stores to local tastes. ( F ) 5. The retailers selling moderate price goods are influenced most when customers begin to guy goods online. ( D ) 6. The virtual fitting room introduced by Macy’s in 2010 turned out to be useless. ( K ) 7. According to José Alvarez, when retailers sell high price products, they should hire high excellent sales people. ( I ) 8. The smart phones will replace desktop for shopping online by 2014. ( C ) 9. Macy’s defect being corrected in online sales operation is that its only source of goods for online customers is the warehouses. ( E ) 10. In its online strategy, Walmart finally put “to succeed in the business” in the first place after considering for a long time