Brand Promise A simple, clear and concise expression of the essential benefits, values and personality the brand represents to its customers, employees management, and shareholders The brand promise is delivered through the total brand experience, including the product, service, communication, employees, channel experience, and reputation14 Brand Promise A simple, clear and concise expression of the essential benefits, values and personality the brand represents to its customers, employees, management, and shareholders. – The brand promise is delivered through the total brand experience, including the product, service, communication, employees, channel experience, and reputation