Brand is a promise The brand is a promise and it is a m0 mise me must尺eh. ere is no difference betveen bo e are and what we sell James Taylor 1997 Brand Marketer of the year Gateway Computers 1313 James Taylor 1997 Brand Marketer of the Year Gateway Computers “The brand is a promise, and it is a promise we must keep. There is no difference between who we are and what we sell” Brand is A Promise