Attention 16.422 Three general categories Selective Cognitive tunneling F case d Environmental distractions Divided Time-sharing attention is perceptually driven We tend to notice significant changes in light motion, temperature, sound, color, novelty, or information complexity Cocktail Party PhenomenonAttention 16.422 • Three general categories • Selective • Cognitive tunneling • Focused • Environmental distractions • Divided • Time-sharing • Attention is perceptually driven • We tend to notice significant changes in light, motion, temperature, sound, color, novelty, or information complexity • Cocktail Party Phenomenon