Consumer-Goods Market Testing Simulated Controlled Test Market Test Market Test in a simulated A few stores that have shopping environment agreed to carry new to a sample of products for a fee Sales consumers Wave Standard Research Test Market Test offering trail to Full marketing campaign a sample of in a small number of consumers in representative cities successive periods. @2000 Prentice Hall©2000 Prentice Hall Consumer-Goods Market Testing Sales￾Wave Research Test offering trail to a sample of consumers in successive periods. Simulated Test Market Test in a simulated shopping environment to a sample of consumers. Standard Test Market Full marketing campaign in a small number of representative cities. Controlled Test Market A few stores that have agreed to carry new products for a fee