Concept Development Testing 1. Develop Product Ideas into Alternative Product Concepts 2. Concept Testing- Test the Product Concepts with Groups of Target Customers 3. Choose the best one @2000 Prentice Hall©2000 Prentice Hall Concept Development & Testing 1. Develop Product Ideas into Alternative Product Concepts 2. Concept Testing - Test the Product Concepts with Groups of Target Customers 3. Choose the Best One