Factors to Evaluate for Selecting a distribution channel Customer Characteristics Ni umber GeographIc Dispersion Buying be ehavior Use of technology Product Characteristics Cost per Unit Perishability Bulkiness Standardization Need for installation maintenanceFactors to Evaluate for Selecting a Distribution Channel Customer Characteristics – Number – Geographic Dispersion – Buying Behavior – Use of Technology Product Characteristics – Cost per Unit – Perishability – Bulkiness – Standardization – Need for Installation & Maintenance