Factors to Evaluate for Selecting a distribution channel Intermediary Characteristics Availabilit Willingness to carry product Market Serviced Distribution functions performed Potential for Conflict cooperation Other Product Offering Financial condition Competitor Characteristics Number and size Distribution Strategies Financial conditions Sizes of product Lines Product Mix vS. Objective, Strategies budget Strengths WeaknessesFactors to Evaluate for Selecting a Distribution Channel Intermediary Characteristics – Availability – Willingness to Carry Product – Market Serviced – Distribution Functions Performed – Potential for Conflict & Cooperation – Other Product Offering – Financial Condition Competitor Characteristics – Number and Size – Distribution Strategies – Financial Conditions – Sizes of Product Lines, Product Mix vs. Objective, Strategies, & Budget – Strengths & Weaknesses