Factors to Evaluate for Selecting a distribution channel Environmental characteristics Economic Conditions Political issues Laws, Regulations, and ethics Cultural and social Changes Technological Changes Organizational Characteristics Size and market Share Financial Condition Size of product Lines. product Mix ability to perform Distribution Functions Objectives, Strategies, and budget Channel Experience Strengths and WeaknessesFactors to Evaluate for Selecting a Distribution Channel Environmental Characteristics – Economic Conditions – Political Issues – Laws, Regulations, and Ethics – Cultural and Social Changes – Technological Changes Organizational Characteristics – Size and Market Share – Financial Condition – Size of Product Lines, Product Mix – Ability to Perform Distribution Functions – Objectives, Strategies, and Budget – Channel Experience – Strengths and Weaknesses