岗的手 《商务英语》 授课教案 variables include product,presentation,publicity,physical distribution,price and channels.Exporting means being concerned with people and their needs.That is,being oriented to the needs of customers rather than the needs of products.It is important to know what the customer needs and what will please him,and when and how his needs are changing,because we must be ready to change our product in the same way. VII.Comprehension questions 1.How do you define the word"exporting"? 2.Do you agree that everybody is or will be selling?Why? 3.What is the purpose of marketing? 4.There are many variables in exporting.What do they include? 5.What is the purpose of publicity? 6.What are the main variables in the marketing mix? >《商务英语》 授课教案 7 variables include product, presentation, publicity, physical distribution, price and channels. Exporting means being concerned with people and their needs. That is, being oriented to the needs of customers rather than the needs of products. It is important to know what the customer needs and what will please him, and when and how his needs are changing, because we must be ready to change our product in the same way. VII. Comprehension questions 1. How do you define the word “exporting”? 2. Do you agree that everybody is or will be selling? Why? 3. What is the purpose of marketing? 4. There are many variables in exporting. What do they include? 5. What is the purpose of publicity? 6. What are the main variables in the marketing mix?