Attitudes (cont. Cognitive Dissonance Theory cognitive dissonance-any incompatibility between attitudes or between attitudes and behavior effort to reduce dissonance related to: importance of factors causing dissonance perceived degree of influence over these factors rewards that may be involved in dissonance Attitude Surveys -present employee with questions that elicit how they feel about their jobs,work groups,supervisors,or the organization attitude score is the sum of responses to individual items ©Prentice Hall,2002 14-10Cognitive Dissonance Theory – cognitive dissonance - any incompatibility between attitudes or between attitudes and behavior – effort to reduce dissonance related to: • importance of factors causing dissonance • perceived degree of influence over these factors • rewards that may be involved in dissonance Attitude Surveys – present employee with questions that elicit how they feel about their jobs, work groups, supervisors, or the organization – attitude score is the sum of responses to individual items Attitudes (cont.) © Prentice Hall, 2002 14-10