Attitudes (cont. Attitudes and Consistency people seek consistency: among their attitudes between their attitudes and behavior inconsistency gives rise to steps to achieve consistency alter attitudes or behavior develop rationalization for the inconsistency ©Prentice Hall,2002 14-9 Attitudes (cont.) Attitudes and Consistency – people seek consistency: • among their attitudes • between their attitudes and behavior – inconsistency gives rise to steps to achieve consistency • alter attitudes or behavior • develop rationalization for the inconsistency © Prentice Hall, 2002 14-9