Industry analysis Market structure Number of firms size. etc Conduct Pricing, advertising, r&D, etc Performance Profitability, consumer surplus, social welfare Michael R Baye, Managerial Economics and Business Strategy, 3e. CThe McGraw-Hill Companies, Inc, 1999Michael R. Baye, Managerial Economics and Business Strategy, 3e. ©The McGraw-Hill Companies, Inc. , 1999 Industry Analysis • Market Structure n Number of firms, size, etc. • Conduct n Pricing, advertising, R&D, etc. • Performance n Profitability, consumer surplus, social welfare