Overview Ⅰ. Market structure a Measures of Industry concentration IL Conduct Pricing behavior a Integration and Merger Activity II. Performance ■ Dansby- Willig Index a Structure-Conduct-Performance Paradigm IV Preview of Coming Attractions Michael R Baye, Managerial Economics and Business Strategy, 3e. CThe McGraw-Hill Companies, Inc, 1999Michael R. Baye, Managerial Economics and Business Strategy, 3e. ©The McGraw-Hill Companies, Inc. , 1999 Overview I. Market Structure n Measures of Industry Concentration II. Conduct n Pricing Behavior n Integration and Merger Activity III. Performance n Dansby-Willig Index n Structure-Conduct-Performance Paradigm IV. Preview of Coming Attractions