四、教学内容及要求 Unit One:Layout of Business Letters 1.Objectives:To let students 1)understand the functions and the essential qualities of business letters: 2)get familiar with the general layout of business letters and the tendency of business letter-writing. 3)Understand the differences of layout between Chinese letters and English letters,cultivating the value of Chinese traditional culture 2.Contents: Part One:Functions and Essentials of Business Letter-writing 1)The functions of a business letter are (a)to ask for or to convey information;(b)to make or accept an offer:(c)to deal with matters concerning negotiation of business. 2)There are certain essential qualities of business letters,which can be summed up in the Three C's,i.e.(a)Clearness;(b)Conciseness; (c)Courtesy.In some other books,more C's are added,such as Consideration,Concreteness,Correctness and Completeness. Part Two:Layout of Business Letters 1)Speaking of format,there are two main patterns in use at present.One is full block form:the other is modified block form with indented paragraphs. 2)The modern business letter is nearly always typed.It consists of seven principle parts:(a)the letter-head;(b)the date;(c)the inside name and address:(d)the salutation;(e)the message:(f)the complementary close and (g)the writer's signature and official position. 3.Questions and exercises: 1)What are the functions of a business letter? 2)What are the three C's? 3)What will be the result if a letter is ambiguous?How can this be avoided? 4)Do we use complicated words in our letters?3 四、教学内容及要求 Unit One: Layout of Business Letters 1. Objectives: To let students 1) understand the functions and the essential qualities of business letters; 2) get familiar with the general layout of business letters and the tendency of business letter-writing. 3) Understand the differences of layout between Chinese letters and English letters, cultivating the value of Chinese traditional culture 2. Contents: Part One: Functions and Essentials of Business Letter-writing 1) The functions of a business letter are (a) to ask for or to convey information; (b) to make or accept an offer; (c) to deal with matters concerning negotiation of business. 2) There are certain essential qualities of business letters, which can be summed up in the Three C’s, i.e. (a) Clearness; (b) Conciseness; (c) Courtesy. In some other books, more C’s are added, such as Consideration, Concreteness, Correctness and Completeness. Part Two: Layout of Business Letters 1) Speaking of format, there are two main patterns in use at present. One is full block form; the other is modified block form with indented paragraphs. 2) The modern business letter is nearly always typed. It consists of seven principle parts: (a) the letter-head; (b) the date; (c) the inside name and address; (d) the salutation; (e) the message; (f) the complementary close and (g) the writer’s signature and official position. 3. Questions and exercises: 1) What are the functions of a business letter? 2) What are the three C’s? 3) What will be the result if a letter is ambiguous? How can this be avoided? 4) Do we use complicated words in our letters?