Productivity Contribution:Wal-Mart (VIDEO LINK) (FINANCING) (Organizationa WAL-MAT Learning) (Point-of-sale data) satellite ofsale data) communications Retail Outlet SUPPORT) Distribution Center Operations Management 23 Southwest Airlines A review of the operational and cultural aspects of Southwest Airlines Southwest Airlines was established in 1971 in Texas with 3 planes and routes between Dallas.Houston and San Antonio. Business model was simply:"If you get your passengers to their destinations when they want to get there,on time,at the lowest possible fares,and make darn sure they have a good time doing it, people will fly your airline. Today Southwest Airlines is the 4th largest airline in the United States servicing 58 cities with a fleet of 366 planes and is on its 34th straight year of profitability. Operations Management 飞 22 Operations Management 2–3 Productivity Contribution: Wal Productivity Contribution: Wal Productivity Contribution: Wal-Mart -Mart (COMMUNICATIONS SUPPORT) Distribution Center Suppliers Payment WAL-MAT (FINANCING) satellite communications Retail Outlet (Point-of-sale data) (Organizational Learning) （VIDEO LINK） (Point-of-sale data) Operations Management 2–4 Southwest Airlines Southwest Airlines Southwest Airlines • A review of the operational and cultural aspects of Southwest Airlines „ Southwest Airlines was established in 1971 in Texas with 3 planes and routes between Dallas, Houston and San Antonio. „ Business model was simply: “If you get your passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make darn sure they have a good time doing it, people will fly your airline.” „ Today Southwest Airlines is the 4th largest airline in the United States servicing 58 cities with a fleet of 366 planes and is on its 34th straight year of profitability