Session 2 Operations Strategy and Competitiveness Chapter Objectives Introduce the concept of operations strategy and its various components,and show how it relates to the overall business strategy of the firm. llustrate how operations strategy pertains to adding value for the customer. Identify the different ways in which operations strategy can provide an organization with a competitive advantage. Introduce the concept of tradeoffs between different strategies and the need for a firm to align its operations strategy to meet the needs of the particular markets it is serving. Explain the difference between order-qualifiers and order-winners as they pertain to operations strategy. Describe how firms are integrating manufacturing and services to provide an overall"bundle of benefits"to their customers. Operations Management 2-2 11 Operations Strategy and Competitiveness Session 2 Operations Management 2–2 Chapter Objectives Chapter Objectives Chapter Objectives • Introduce the concept of operations strategy and its various components, and show how it relates to the overall business strategy of the firm. • Illustrate how operations strategy pertains to adding value for the customer. • Identify the different ways in which operations strategy can provide an organization with a competitive advantage. • Introduce the concept of tradeoffs between different strategies and the need for a firm to align its operations strategy to meet the needs of the particular markets it is serving. • Explain the difference between order-qualifiers and order-winners as they pertain to operations strategy. • Describe how firms are integrating manufacturing and services to provide an overall “bundle of benefits” to their customers