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disciplines are used to analyze and solve problems and improve the ability of innovation and practice 三、课程性质与教学目的 了解国际战略管理的定义和相关的管理学理论,掌握战略制定、实施和评价的技 巧和内容,通过对配套案例的分析将理论与实际相结合,把各章的所学到的知识进行 应用,以达到学生在各种营利或非营利组织中进行战略制定、实施和评价的具体应用, 同时,在深度融入全球化进程的新阶段下,中国企业国际化经营中强调在当地实现制 度嵌入、文化嵌入、关系嵌入、生态嵌入等全面嵌入内容,强调对不同国家制度、市 场、文化等因素进行深入分析,以达到学生理解中国企业国际化经营模式、问题等现 状,树立家国情怀和养成中企业家精神。 四、教学内容及要求 Chapterl Introduction:International Strategic Management Concepts (一)目的与要求 1.Describe fundamental concepts and principles of strategic management 2.Know the historical development of many current strategic management theories relating to the operation of a business. 3.Identify current thoughts about strategic management trends that will be affecting strategic management and what business managers can do to prepare for these trends. (二)教学内容 The section 1:profile of the present stage of strategic management The section 2:the concept of corporate strategy and characteristics 1.Define strategic management 2.Characteristics of strategy The section 3:The elements of strategy and level 1.The elements of strategy 2.The level of the strategy 重点:l.The meaning and characteristic of strategy 2.The meaning of strategic management,the process and level 难点:l.The meaning and characteristic of strategy 2.The meaning of strategic management,the process and level The section4:Out-ward direct investment of China from2002to2018(中国对外直 接投资情况分析) Objective:Help students to know about the situation of Chinese out-ward direct investment Contents:Changes of Chinese out-ward direct investment from 2002 to 2018 2 2 disciplines are used to analyze and solve problems and improve the ability of innovation and practice. 三、课程性质与教学目的 了解国际战略管理的定义和相关的管理学理论,掌握战略制定、实施和评价的技 巧和内容,通过对配套案例的分析将理论与实际相结合,把各章的所学到的知识进行 应用,以达到学生在各种营利或非营利组织中进行战略制定、实施和评价的具体应用。 同时,在深度融入全球化进程的新阶段下,中国企业国际化经营中强调在当地实现制 度嵌入、文化嵌入、关系嵌入、生态嵌入等全面嵌入内容,强调对不同国家制度、市 场、文化等因素进行深入分析,以达到学生理解中国企业国际化经营模式、问题等现 状,树立家国情怀和养成中国企业家精神。 四、教学内容及要求 Chapter1 Introduction: International Strategic Management Concepts (一)目的与要求 1.Describe fundamental concepts and principles of strategic management 2.Know the historical development of many current strategic management theories relating to the operation of a business. 3.Identify current thoughts about strategic management trends that will be affecting strategic management and what business managers can do to prepare for these trends. (二)教学内容 The section 1:profile of the present stage of strategic management The section 2: the concept of corporate strategy and characteristics 1.Define strategic management 2. Characteristics of strategy. The section 3:The elements of strategy and level 1.The elements of strategy 2. The level of the strategy 重点:1. The meaning and characteristic of strategy 2. The meaning of strategic management, the process and level 难点:1. The meaning and characteristic of strategy 2.The meaning of strategic management, the process and level The section 4:Out-ward direct investment of China from 2002 to 2018(中国对外直 接投资情况分析) Objective: Help students to know about the situation of Chinese out-ward direct investment Contents: Changes of Chinese out-ward direct investment from 2002 to 2018
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