Characteristics of Chinese out-ward direct investment (regions.industries and modes) Chinese out-ward direct investment on OBOR(One Belt and One Road) (三)思考与实践 Gathering Strategy information on enterprises. (四)教学方法与手段 Lecture Chapter 2 the external environment analysis:opportunities,challenges and industrial competitiveness (一)目的与要求 1.To understand the extemal environmental analysis and analytical thinking 2.To master the main content of the macro and industry analysis and the various factors 3.Master porter's five forces model 4.To understand the key success factors affect enterprise competition behavior 5.To master the basic method ofextemal analysis 6.Master EFE and CPM matrix analysis method (二)教学内容 The section 1:The Strategic Management Process 1.General Environment 2.Industry Environment 3.Competitor Environment The section 2:The Physical Environment Segment 1.Opportunity 2.Threats The section 3:Industry EnvironmentAnalysis The section 4:Competitor Environment Analysis The section 5:Case study:Xiaomi in Indian mobile phone market Taking Xiaomi's interational operation in Indian mobile phone market as an example this case helps students understand the external environment faced by Chinese enterprises international operation 重点：L.Macro environment analysis 2.Industry and competitive environment analysis 3.The external environment analysis 4.Master EFE and CPM matrix analysis method 难点：L.Macro environment analysis 33 Characteristics of Chinese out-ward direct investment (regions, industries and modes) Chinese out-ward direct investment on OBOR (One Belt and One Road) （三）思考与实践 Gathering Strategy information on enterprises. （四）教学方法与手段 Lecture. Chapter 2 the external environment analysis: opportunities, challenges and industrial competitiveness （一）目的与要求 1.To understand the external environmental analysis and analytical thinking 2.To master the main content of the macro and industry analysis and the various factors 3.Master porter's five forces model 4. To understand the key success factors affect enterprise competition behavior 5. To master the basic method of external analysis 6. Master EFE and CPM matrix analysis method （二）教学内容 The section 1：The Strategic Management Process 1.General Environment 2.Industry Environment 3. Competitor Environment The section 2：The Physical Environment Segment 1.Opportunity 2.Threats The section 3：Industry Environment Analysis The section 4：Competitor Environment Analysis The section 5: Case study: Xiaomi in Indian mobile phone market Taking Xiaomi's international operation in Indian mobile phone market as an example, this case helps students understand the external environment faced by Chinese enterprises' international operation. 重点：1. Macro environment analysis 2. Industry and competitive environment analysis 3. The external environment analysis 4.Master EFE and CPM matrix analysis method 难点：1. Macro environment analysis