2.Industry and competitive environment analysis 3.The external environment analysis 4.Master EFE and CPM matrix analysis method (三)思考与实践 Developing an EFE Matrix for enterprises. (四)教学方法与手段 Lecture and oral presentation. Chapter 3 the internal environment resources,capabilities,competencies and competitive advantage (一)目的与要求 1.To understand the purpose and significance of the internal environment analysis 2.The definition and distinguish the concept of the resources 3.Understanding the connotation of enterprise core competitiveness and standards 4.Mastering the IFE matrix analysis method. (二)教学内容 The section 1:Competitive Advantage Sustainability The section 2:Analyzing The Internal Organization 重点：L.Enterprise resources and capabilities 2.Enterprise value chain 3.Enterprise core competitiveness 4.Internal environment analysis of IFE matrix analysis method 难点：L.Enterprise resources and capabilities 2.Enterprise value chair 3.Enterprise core competitiveness 4.Interal environment analysis of IFE matrix analysis method (三)思考与实践 Performing a Financial ratio analysis for enterprises (四)教学方法与手段 Lecture and oral presentation. Chapter 4 Strategy Generation and Selection (一)目的与要求 1.Describe a three-stage framework for choosing among altemative strategies 2.Explain how to develop a Strengths-Weaknesses-Opportunities-Threats (SWOT) Matrix,Strategic Position and Action Evaluation (SPACE)Matrix,Boston Consulting Group (BCG)Matrix,Internal-External (IE)Matrix,and Quantitative Strategic Planning 4 4 2. Industry and competitive environment analysis 3. The external environment analysis 4.Master EFE and CPM matrix analysis method （三）思考与实践 Developing an EFE Matrix for enterprises. （四）教学方法与手段 Lecture and oral presentation. Chapter 3 the internal environment resources, capabilities, competencies and competitive advantage （一）目的与要求 1. To understand the purpose and significance of the internal environment analysis 2. The definition and distinguish the concept of the resources 3. Understanding the connotation of enterprise core competitiveness and standards 4. Mastering the IFE matrix analysis method. （二）教学内容 The section 1：Competitive Advantage Sustainability The section 2：Analyzing The Internal Organization 重点：1. Enterprise resources and capabilities 2. Enterprise value chain 3. Enterprise core competitiveness 4. Internal environment analysis of IFE matrix analysis method 难点：1. Enterprise resources and capabilities 2. Enterprise value chain 3. Enterprise core competitiveness 4. Internal environment analysis of IFE matrix analysis method （三）思考与实践 Performing a Financial ratio analysis for enterprises. （四）教学方法与手段 Lecture and oral presentation. Chapter 4 Strategy Generation and Selection （一）目的与要求 1. Describe a three-stage framework for choosing among alternative strategies. 2. Explain how to develop a Strengths-Weaknesses-Opportunities-Threats (SWOT) Matrix, Strategic Position and Action Evaluation (SPACE) Matrix, Boston Consulting Group (BCG) Matrix, Internal-External (IE) Matrix, and Quantitative Strategic Planning