Matrix(OSPM. 3.Identify important behavioral,political,ethical,and social responsibility considerations in strategy analysis and choice. (二)教学内容 The section 1:SWOTMatrix The section 2:SPACE Matrix The section 3:BCG Matrix The section 4:IE Matrix The section 5:QSPM Matrix 重点：L.SWOTMatrix 2.BCG Matrix 3.OSPM Matrix 2.BCG Matrix 3.QSPM Matrix The section 6:Case study:Xiaomi's strategies in Indian mobile phone market Using SWOTmatrix and QSPM matrix,the case helps students know about Xiaomi's strategies in Indian mobile phone market and understand the realistic trend of Chinese enterprise (三)思考与实践 Select a Chinese enterprise for case analysis and provide strategic suggestions for it by using SWOT matrix and QSPM matrix. (四)教学方法与手段 Lecture and oral presentation. Chapter5 Business-level Strategy (一)目的与要求 1.Understanding ofenterprise strategy's main type 2.Master the centralization,integration,diversification,mergers and acquisitions. alliances and interationalization strategy of common and applications (二)教学内容 The section 1:Business-level Strategy:How To Compete In A Specific Industry 1.Core Competencies And Strategy 2.Customers:Their Relationship To Business-level Strategies The section 2:Satisfying Customers Is The Foundation Of Successful Business Strategies 1.Who:Determining The Customers To Serve 55 Matrix (QSPM). 3. Identify important behavioral, political, ethical, and social responsibility considerations in strategy analysis and choice. （二）教学内容 The section 1：SWOT Matrix The section 2：SPACE Matrix The section 3：BCG Matrix The section 4：IE Matrix The section 5：QSPM Matrix 重点：1. SWOT Matrix 2. BCG Matrix 3. QSPM Matrix 难点：1. SWOT Matrix 2. BCG Matrix 3. QSPM Matrix The section 6: Case study: Xiaomi’s strategies in Indian mobile phone market Using SWOT matrix and QSPM matrix, the case helps students know about Xiaomi’s strategies in Indian mobile phone market and understand the realistic trend of Chinese enterprise. （三）思考与实践 Select a Chinese enterprise for case analysis and provide strategic suggestions for it by using SWOT matrix and QSPM matrix. （四）教学方法与手段 Lecture and oral presentation. Chapter 5 Business-level Strategy （一）目的与要求 1. Understanding of enterprise strategy's main type 2. Master the centralization, integration, diversification, mergers and acquisitions, alliances and internationalization strategy of common and applications （二）教学内容 The section 1：Business–level Strategy: How To Compete In A Specific Industry 1. Core Competencies And Strategy 2. Customers: Their Relationship To Business-level Strategies The section 2：Satisfying Customers Is The Foundation Of Successful Business Strategies 1. Who: Determining The Customers To Serve