2.What:Determining Which Customer Needs To Satisfy 3.How:Determining Core Competencies Necessary To Satisfy Customer Needs 重点：l1.Centralization strategy 2.The integration strategy 3.Diversification strategy 4.Merger and acquisition strategy 5.The internationalization strategy 6.Alliance strategy 难点：l.Centralization strategy 2.The integration strategy 3.Diversification strategy 4.Merger and acquisition strategy 5.The internationalization strategy 6.Alliance strategy (三)思考与实践 Which customers'needs to satisfy? (四)教学方法与手段 Lecture. Chapter6 Corporate-level Strategy (一)目的与要求 1.Leam the relationship between enterprises.customers and competitors 2.Understand customer matrix and the matrix of production 3.To grasp and flexible use of the four basic competitive strategy 4.Clear long-term profitable relationship with the enterprise sustainable competitive advantage 5.Mastering the build approach for the sustainable competitive advantage and maintain relationships (二)教学内容 The section 1:Multimarket Competition The section 2:Levels of Diversification 重点：l.The nature of the strategic analysis and selection 2.Comprehensive strategy framework 3.Information input and matching and decision-making stage 难点：l.The nature of the strategic analysis and selection 2.Comprehensive strategy framework 6 6 2. What: Determining Which Customer Needs To Satisfy 3. How: Determining Core Competencies Necessary To Satisfy Customer Needs 重点：1. Centralization strategy 2. The integration strategy 3. Diversification strategy 4. Merger and acquisition strategy 5. The internationalization strategy 6. Alliance strategy 难点：1. Centralization strategy 2. The integration strategy 3. Diversification strategy 4. Merger and acquisition strategy 5. The internationalization strategy 6. Alliance strategy （三）思考与实践 Which customers’ needs to satisfy? （四）教学方法与手段 Lecture. Chapter 6 Corporate-level Strategy （一）目的与要求 1. Learn the relationship between enterprises, customers and competitors 2. Understand customer matrix and the matrix of production 3. To grasp and flexible use of the four basic competitive strategy 4. Clear long-term profitable relationship with the enterprise sustainable competitive advantage 5. Mastering the build approach for the sustainable competitive advantage and maintain relationships （二）教学内容 The section 1：Multimarket Competition The section 2：Levels of Diversification 重点：1. The nature of the strategic analysis and selection 2. Comprehensive strategy framework 3. Information input and matching and decision-making stage 难点：1. The nature of the strategic analysis and selection 2. Comprehensive strategy framework