Functional (Tactical) Planning Accomplished by various functional areas of firm Typically includes a broad 5-year plan to support strategic plan and a detailed annual plan Example: to gain 40%of a particular market with three new products during coming year O Copy rights reserved, Zou Deqiang10 10 © Copy rights reserved, Zou Deqiang Functional (Tactical) Planning • Accomplished by various functional areas of firm • Typically includes a broad 5-year plan to support strategic plan and a detailed annual plan ¾ Example: to gain 40% of a particular market with three new products during coming year