A framework for mobile business applications nearest restaurant, gas station, or rest area. Furthermore, fleet managers at the headquarter are able to dispatch the mobile workforce more efficiently and react to any changes in the hipment as they know exactly where the shipment/truck is at any moment Consequently, customers can get a highly accurate status report of their shipments and can be informed of any schedule changes due to unexpected heavy traffic or severe weather conditions. Overall, such wireless systems lead to efficient operations, better utilization of the mobile workforce, and higher customer satisfaction [29]. Similar applications can be developed to track any mobile personnel and assets, control nventory,and manage supply chain. 2.2.4.2 Alert and m-Imarketing campaigns For the US army, it is important to get real-time weather alerts to the field as weather conditions have a significant impact on the performance of weapon systems and personnel. Newly developed handheld devices give soldiers in the field the ability to access real-time weather alerts and evaluate the effects of the weather on the mission The vendor is also considering the possibility of combining this technology with GPs systems so that the information can be automatically retrieved for the location of the mission 33. The same can be done for businesses where location information is a crucial part of the business. The nationwide implementation of the E911 Act will provide businesses and carriers with a new dimension of customer data -real-time location data This capability will allow marketers to push relevant alerts and advertisements to the consumer when he or she is at a certain location. Businesses are seeking opportunities to leverage the location data to provide their customers with more targeted advertisements and enhanced services. Alert systems and m-marketing campaigns based on the customers location are promising applications. Imagine getting an alert on your mobile phone that you have a prescription to pick up when you drive within a one-mile radius of the pharmacy. One day, a consumer may get a reminder on a mobile device that his or her car is due for an oil change and that there is an auto service shop 500 feet away that is running a special on the service. Experience gained by retailers suggests that location-based m-marketing campaigns are most effective for promoting last minute offers and attracting impulse buys 2.2.4.3 Localise Opportunities for localising information on the fly can be found in situations where consumers in different geographic regions have significantly different needs and where business opportunities may arise as the location changes. Businesses have realised that consumers in different geographic areas respond to different product advertisements Vert, a technology company, has found a way to integrate electronic billboards on top of taxicabs with the GPS system to create a more powerful promotional tool. Based on the location of the taxicab detected by the GPS system, the central server will transmit electronic advertisements wirelessly to be displayed on the top of the taxicab. The type of advertisements being displayed will depend on the information the company has about the area. This tool allows marketers to better target their customers [ 34]A framework for mobile business applications 379 nearest restaurant, gas station, or rest area. Furthermore, fleet managers at the headquarter are able to dispatch the mobile workforce more efficiently and react to any changes in the shipment as they know exactly where the shipment/truck is at any moment. Consequently, customers can get a highly accurate status report of their shipments and can be informed of any schedule changes due to unexpected heavy traffic or severe weather conditions. Overall, such wireless systems lead to efficient operations, better utilization of the mobile workforce, and higher customer satisfaction [29]. Similar applications can be developed to track any mobile personnel and assets, control inventory, and manage supply chain. 2.2.4.2 Alert and m-marketing campaigns For the US army, it is important to get real-time weather alerts to the field as weather conditions have a significant impact on the performance of weapon systems and personnel. Newly developed handheld devices give soldiers in the field the ability to access real-time weather alerts and evaluate the effects of the weather on the mission. The vendor is also considering the possibility of combining this technology with GPS systems so that the information can be automatically retrieved for the location of the mission [33]. The same can be done for businesses where location information is a crucial part of the business. The nationwide implementation of the E911 Act will provide businesses and carriers with a new dimension of customer data – real-time location data. This capability will allow marketers to push relevant alerts and advertisements to the consumer when he or she is at a certain location. Businesses are seeking opportunities to leverage the location data to provide their customers with more targeted advertisements and enhanced services. Alert systems and m-marketing campaigns based on the customer’s location are promising applications. Imagine getting an alert on your mobile phone that you have a prescription to pick up when you drive within a one-mile radius of the pharmacy. One day, a consumer may get a reminder on a mobile device that his or her car is due for an oil change and that there is an auto service shop 500 feet away that is running a special on the service. Experience gained by retailers suggests that location-based m-marketing campaigns are most effective for promoting last minute offers and attracting impulse buys. 2.2.4.3 Localise Opportunities for localising information on the fly can be found in situations where consumers in different geographic regions have significantly different needs and where business opportunities may arise as the location changes. Businesses have realised that consumers in different geographic areas respond to different product advertisements. Vert, a technology company, has found a way to integrate electronic billboards on top of taxicabs with the GPS system to create a more powerful promotional tool. Based on the location of the taxicab detected by the GPS system, the central server will transmit electronic advertisements wirelessly to be displayed on the top of the taxicab. The type of advertisements being displayed will depend on the information the company has about the area. This tool allows marketers to better target their customers [34]