So successful was this new product and the marketing effort that placed it in the hands of nearly every american that he company soon built an enormous new factory in a place called Ivorydale (Par4) 5. With a bar of Ivory Soap in your hand, you are holding a chunk of American history. (Para 6)4. So successful was this new product and the marketing effort that placed it in the hands of nearly every American that he company soon built an enormous new factory in a place called Ivorydale. (Par4) 5. With a bar of Ivory Soap in your hand, you are holding a chunk of American history. (Para 6)