3)Applications >Check profile of famous hotel groups and their brands III.Exercises >Job descriptions >Introductions of some big names of hospitality industry IV.Teaching Methods &Approaches Multi-Media aided lectures&discussions Chapter Two Revenue Management I.Learning Objectives Requirements Through the study of this chapter,students are supposed to understand: >the importance of considering the potential income from room sales >pricing strategies Guestroom Sales Forecast II.Contents Unit One Room Pricing 1)Main Contents Main type s of pricing AA Basic principles&theories of pricing Pricing Objectives >Pricing Methods 2)Basic Theories Learning Points nciples of pric ng pricing Features of room rates >Pricing Methods >OC of Hotel Accounting Dept Guest Ledger Types Procedure of G Ledger M Procedures of Night Auditing 3)Applications >Calculations Unit Two Yield Management 1)Main Contents Some important index for yield management 2)Basic Theories Learning Points occupancy percentage average daily rate(ADR) double occupancy percentage occupancy percentage optimal occupancy 3 3) Applications ➢ Check profile of famous hotel groups and their brands. III. Exercises ➢ Job descriptions ➢ Introductions of some big names of hospitality industry. IV. Teaching Methods & Approaches Multi-Media aided lectures & discussions Chapter Two Revenue Management I. Learning Objectives & Requirements Through the study of this chapter, students are supposed to understand: ➢ the importance of considering the potential income from room sales ➢ pricing strategies ➢ Guestroom Sales Forecast II. Contents Unit One Room Pricing 1) Main Contents ➢ Main types of pricing ➢ Basic principles & theories of pricing ➢ Pricing Objectives ➢ Pricing Methods 2) Basic Theories & Learning Points ➢ Basic principles of pricing ➢ Facts influencing pricing ➢ Features of room rates ➢ Pricing Methods ➢ OC of Hotel Accounting Dept. ➢ Guest Ledger Types ➢ Procedure of Guest Ledger M ➢ Procedures of Night Auditing 3) Applications ➢ Calculations Unit Two Yield Management 1) Main Contents ➢ Some important index for yield management 2) Basic Theories & Learning Points ➢ occupancy percentage ➢ average daily rate (ADR) ➢ double occupancy percentage ➢ occupancy percentage ➢ optimal occupancy