Contemporary Ti Designs 2.5 Keys to Success Customer service Unique designs Creativeness Professionalism 2.6 Critical Issues Contemporary Ti Design is still in the speculative stage as a start-up venture. Its critical issues include continuing to take a modest fiscal approach expanding at a reasonable rate, not for the sake of expansion in itself, but because it is economically wise to. Contemporary Ti Design will continue to build brand awareness to assure growth in the customer and gallery base 3.0 Marketing Strategy Contemporary Ti Design will rely on three forms of marketing activities. the first will be attendance (including promotion with a booth) at the various art shows and festivals through out the country. This form of marketing/promotion is an efficient way to reach target customers as well as generate sales at these events A second form of marketing is the use of the website which will be a source to disseminate information, increase visibility and process orders. The website will be submitted to various search engines so people that are not even looking specifically for Contemporary Ti Design will come across the site galleries. Initially Steve will be generating relationships with galleries. Contemporary Ti Design a third source of marketing will be networking and promotion through the network of art/jewelry ill visit numerous galleries in many major cities and recruit them to sell Steve's product. while the margins are smaller than if Contemporary Ti Design sells the piece direct, the galleries will help significantly increase the volume of sales 3.1 Mission Contemporary Ti Design's mission is to make innovative pieces of art in jewelry using titanium We exist to attract and maintain customers through creative designs and customer attention When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers Page 72.5 Keys to Success • Customer service. • Unique designs. • Creativeness. • Professionalism. 2.6 Critical Issues Contemporary Ti Design is still in the speculative stage as a start-up venture. Its critical issues include continuing to take a modest fiscal approach, expanding at a reasonable rate, not for the sake of expansion in itself, but because it is economically wise to. Contemporary Ti Design will continue to build brand awareness to assure growth in the customer and gallery base. 3.0 Marketing Strategy Contemporary Ti Design will rely on three forms of marketing activities. The first will be attendance (including promotion with a booth) at the various art shows and festivals through out the country. This form of marketing/promotion is an efficient way to reach target customers as well as generate sales at these events. A second form of marketing is the use of the website which will be a source to disseminate information, increase visibility, and process orders. The website will be submitted to various search engines so people that are not even looking specifically for Contemporary Ti Design will come across the site. A third source of marketing will be networking and promotion through the network of art/jewelry galleries. Initially Steve will be generating relationships with galleries. Contemporary Ti Design will visit numerous galleries in many major cities and recruit them to sell Steve's product. While the margins are smaller than if Contemporary Ti Design sells the piece direct, the galleries will help significantly increase the volume of sales. 3.1 Mission Contemporary Ti Design's mission is to make innovative pieces of art in jewelry using titanium. We exist to attract and maintain customers through creative designs and customer attention. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers. Contemporary Ti Designs Page 7