Contemporary Ti Designs 3.2 Marketing Objectives Increase the number of participating galleries by 8% a quarter after year one Increase Web traffic and sales by 5% each month Increase the amount of sales relative to marketing expenses steadily every quarter. 3.3 Financial Objectives A 15% increase in productivity a decrease in variable costs through operating efficiencies An increase in sales, enough to warrant the hiring of additional people to take on administrative details, allowing Steve to concentrate on his art work 3. 4 Target Markets Contemporary Ti Design will be focusing on two distinct groups of customers: the end consumer, and galleries(galleries to be used as a distribution channel). The end consumer will be interacting with Steve via his website as well as through personal contact at exhibitions/ shows. The galleries(also museum shops jewelry stores) will also be met through the exhibitions and shows. At these events a long-term relationship will be entered into so that the shops become a retail distribution channel for Contemporary Ti Design. Additionally, Contemporary Ti Design will be traveling the country meeting with different galleries and setting up retailing relationships with them 3.5 Positioning Contemporary Ti Design will position itself as a creative constructor of artistic titanium jewelry Collectors of artistic jewelry will appreciate Contemporary Ti Design's unique approach to wearable art Contemporary Ti Design will leverage its competitive edge It is based on creative, unusual designs. While this strategy can be replicated, it is not easy. Creative, unusual designs require skill Steve is very skilled in what he does, and every piece that he manufactures incorporates an element of creative unusual, eye-catching design that stands out from most jewelry Page 83.2 Marketing Objectives • Increase the number of participating galleries by 8% a quarter after year one. • Increase Web traffic and sales by 5% each month. • Increase the amount of sales relative to marketing expenses steadily every quarter. 3.3 Financial Objectives • A 15% increase in productivity. • A decrease in variable costs through operating efficiencies. • An increase in sales, enough to warrant the hiring of additional people to take on administrative details, allowing Steve to concentrate on his art work. 3.4 Target Markets Contemporary Ti Design will be focusing on two distinct groups of customers: the end consumer, and galleries (galleries to be used as a distribution channel). The end consumer will be interacting with Steve via his website as well as through personal contact at exhibitions/shows. The galleries (also museum shops, jewelry stores) will also be met through the exhibitions and shows. At these events a long-term relationship will be entered into so that the shops become a retail distribution channel for Contemporary Ti Design. Additionally, Contemporary Ti Design will be traveling the country meeting with different galleries and setting up retailing relationships with them. 3.5 Positioning Contemporary Ti Design will position itself as a creative constructor of artistic titanium jewelry. Collectors of artistic jewelry will appreciate Contemporary Ti Design's unique approach to wearable art. Contemporary Ti Design will leverage its competitive edge: • It is based on creative, unusual designs. While this strategy can be replicated, it is not easy. Creative, unusual designs require skill. • Steve is very skilled in what he does, and every piece that he manufactures incorporates an element of creative, unusual, eye-catching design that stands out from most jewelry. Contemporary Ti Designs Page 8