Chapter Questions Why is marketing important? What is the scope of marketing? What are some of the fundamental marketing concepts? How has marketing management changed? What are the tasks necessary for successful marketing management? hts reserved, Zou deqian Why is marketing important? The good, bad, and marketing ( ust a common sense?) >Laptop PC: IBM, Apple >TVC: Heng-Yuan-Xiang Finance, operations, accounting, and other business functions will not really matter if there is not sufficient demand for products and services so the company can make a profit Why does a business exist? Marketing: an external perspective O Copy rights reserved, Zou Deqian3 5 © Copy rights reserved, Zou Deqiang Chapter Questions • Why is marketing important? • What is the scope of marketing? • What are some of the fundamental marketing concepts? • How has marketing management changed? • What are the tasks necessary for successful marketing management? 6 © Copy rights reserved, Zou Deqiang Why is marketing important? • The good, bad, and marketing (just a common sense?) ¾Laptop PC: IBM, Apple ¾TVC: Heng-Yuan-Xiang • Finance, operations, accounting, and other business functions will not really matter if there is not sufficient demand for products and services so the company can make a profit. • Why does a business exist? ¾ Marketing: an external perspective Macbook Air