Steps in Segmentation, 8-4 Targeting,and Positioning 6.Develop Marketing Mix for Each Segment Market 5.Develop Positioning Positioning for Each Segment 4.Select Target Segment(s) Market 3.Develop Measures Positioning of Attractiveness 2.Develop Profiles of Segments Market Segmentation 1.Identify Bases for Segmentation 制卧经价蜀易大考 国际商学院市场营销学系1. Identify Bases for Segmentation 2. Develop Profiles of Segments 3. Develop Measures of Attractiveness 4. Select Target Segment(s) 5. Develop Positioning for Each Segment 6. Develop Marketing Mix for Each Segment Market Positioning Market Positioning Market Segmentation 8－4 Steps in Segmentation, 8－4 Targeting, and Positioning