Unit 6:E-commerce Management I.Teaching Obiectives To understand different strategies of customer service 2.To grasp the language skills in writing a formal business letter 3.To understand different types of business letters Ⅱ.Contents: A.Mar age E. commerce after r-sales Service Effectively B.Online determinants of E-customer Satisfaction:Application to Website Purchases in Tourism Part II:Business Communication Part Practical Writing:How to Write an Impressive Executive Summary for a Part IV:Intercultral Reflection:Global project management:It's complicated III.After-class exercises: Exercises in Part II,III &IV IV.Teaching methods and aids: Lectures with PPTina multimedia classroom,group discussions,QA,students group presentations,case study 9 Unit 6: E-commerce Management Ⅰ. Teaching Objectives: 1. To understand different strategies of customer service 2. To grasp the language skills in writing a formal business letter 3. To understand different types of business letters Ⅱ. Contents: Part I: Understanding Cross-border E-commerce A. Manage E-commerce after-sales Service Effectively B. Online determinants of E-customer Satisfaction: Application to Website Purchases in Tourism Part II:Business Communication Part III: Practical Writing: How to Write an Impressive Executive Summary for a Part IV:Intercultral Reflection: Global project management: It’s complicated Ⅲ.After-class exercises: Exercises in Part II, III & IV Ⅳ. Teaching methods and aids: Lectures with PPT in a multimedia classroom, group discussions, Q & A, students’ group presentations, case study