2013-3-13 Competitive Dynamics: Sloy Cycle Markets Slow-cycle > Slow-cycle markets markets the firms competitive advantages are shielded from imitation for long periods imitation is costly >)Competitive advantages are sustainable in slow-cycle markets >)A proprietary, one-of-a-kind competitive dvantage leads to competitive success in a slow-cycle market Competitiye Dynamics: Fast-Cycle markets Slow-cycle > Fast-cycle markets markets the firms competitive advantages arent shielded from imitation Fast-cycle imitation happens quickly and somewhat markets >) Competitive advantages aren t sustainable >)Competitors use reverse engineering to quickly imitate or improve on the firms ) Non-proprietary technology is diffused2013‐3‐13 7 » Slow‐cycle markets h f ’ d Slow-cycle k Slow-Cycle Markets Cycle Markets ˃ the firm’s competitive advantages are shielded from imitation for long periods of time ˃ imitation is costly » Competitive advantages are sustainable in slow‐cycle markets » A proprietary one of a kind competitive markets » A proprietary, one‐of‐a‐kind competitive advantage leads to competitive success in a slow‐cycle market » Fast‐cycle markets h f ’ d ’ Slow-cycle k Fast-Cycle Markets Cycle Markets Fast-cycle markets ˃ the firm’s competitive advantages aren’t shielded from imitation ˃ imitation happens quickly and somewhat inexpensively » Competitive advantages aren’t sustainable » Competitors use reverse engineering to quickly imitate or improve on the firm’s markets quickly imitate or improve on the firm s products » Non‐proprietary technology is diffused rapidly