点击下载：对外经济贸易大学：《营销学原理 Principles of Marketing》课程教学资源（授课教案，2007）Session 13 Integrated Marketing Communications, Advertising, Public Relations & Sales Promotion
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13-6 Il.Integrated Marketing Communications :對至（竹宜多大差 University of Intemational Business and Economic国际商学院 市场营销学系 13－6 II. Integrated Marketing Communications
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点击下载：对外经济贸易大学：《营销学原理 Principles of Marketing》课程教学资源（授课教案，2007）Session 13 Integrated Marketing Communications, Advertising, Public Relations & Sales Promotion
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