1-2 Paradigm Shift in Marketing Communications 13-5 Information Age Mass Mass A Target Marketing Customization Market of One Asynchronous Database Synchronous Advertising Marketing or Interactive Trade Promotion Marketing Sales Promotion 计至（竹宜多大差 1 University of Intemational Business and Economic国际商学院 市场营销学系 13－5 Mass Marketing Asynchronous Advertising Trade Promotion Sales Promotion Information Age Mass Customization Database Marketing A Target Market of One Synchronous or Interactive Marketing I-2 Paradigm Shift in Marketing Communications