12.Grounded theory analysis 13.The zoom model Teaching means and approaches: Imparting through multimedia Definitions: qualitative analysis occurs during three phases of research projects;the use of a number of qualitative analysis methods Problems and applications: Describe the differences and similarities between qualitative and quantitative data analysis Chapter8 Quantitative methods and tourism research Objectives: Review the ways the hypothetic-deductive paradigm informs both methods; Overview the different types of surveys from which researchers may choose, Explain the difference between survey and questionnaire, Describe the mail survey. Outline the advantage and disadvantages of telephone survey. Tell the difference between self-completion and interviewer-completion questionnaire; State the main issues associated with en-route,onsitehouse hold and omnibus surveys 13 13 12. Grounded theory analysis 13. The zoom model Teaching means and approaches: Imparting through multimedia Definitions: qualitative analysis occurs during three phases of research projects; the use of a number of qualitative analysis methods Problems and applications: Describe the differences and similarities between qualitative and quantitative data analysis. Chapter8 Quantitative methods and tourism research Objectives: Review the ways the hypothetic-deductive paradigm informs both methods; Overview the different types of surveys from which researchers may choose; Explain the difference between survey and questionnaire; Describe the mail survey; Outline the advantage and disadvantages of telephone survey; Tell the difference between self-completion and interviewer-completion questionnaire; State the main issues associated with en-route ,onsite ,house hold and omnibus surveys ;