Index 377 consumer involvement 244-9 pet foods marketing design 120-1 planned plant design 120-1 physical distribution design 120-1 new product portfolio 83-4 tting up 118-19 outline project plan 101 testing 121-2 product development programme 91-2 duct concept project plan 110-11 definition and optimisation 229-34 whey protein project 334-5 developing 101-7 platform products 268-9 see also concept development and cal changes 48-9 itical effects 33 product design and process positioning 63, 83-4 development 17, 19, 21-2, 37, I I 6,156 case studies322,323,336-7,341-2 pretzels as symbols 216 consumer involvement 236-45 ary processors 5, 65, 66 important factors 114-17 primary production 317, 319-32, 340 stages 1 12-14 roduct commercialisation 322- product design specification 1034, 330-1 10810 product design and process developing from product concept development 322 2336 product development for a new apple see also concept engineering; metrics product launch 324-6 48-54,168-9,260-2,283-4 roduct strategy 321-2 303-4.351 Thai mango products 317, 327-32 product development management 19, 346 26-31.259316 principal components analysis 233 abilities 261 oduct strategy 82 budget setting 280-2 problem solving 178, 179 ompany organisation 307-14 process development see product desig constraints setting 283-6 esigning the product development de process innovation 151, 152 rocess 267-70 processed products 65 in the food industry 36-7 processing technology 6, 167, 179-80 integration of outside agencies work producers4-5,33,36,49-51 3047 product attributes 104, 20 key decision points and decision attribute evaluation 237-9 makers 271-5 consumer needs and 201. 202 key elements 27 managing the product developmen profiles 233-6 21921 organisatie value analysis 115-16 organisation of see also consumer and wants process 287-98 duct benefits 104-6 outcomes 276-80 product characteristics see product product commercialisation 18, 19, 22-3 principles 260-2 l18-23 product development managers 262-3 case studies322-4,330-1,337-8, 264-5.2734.310 342-3 product development portfolio 350 commercial design 119-2 see also product portfoliosee also benchmarking pet foods’ design 107 physical properties 328 planned flexibility 279 planning 28 new product portfolio 83–4 outline project plan 101 product development programme 91–2 project plan 110–11 whey protein project 334–5 platform products 268–9 political changes 48–9 political effects 33 positioning 63, 83–4 power 171 preservation 6, 156 pretzels as symbols 216 primary processors 5, 65, 66 primary production 317, 319–32, 346 product commercialisation 322–4, 330–1 product design and process development 322 product development for a new apple 319–26, 346 product launch 324–6 product strategy 321–2 Thai mango products 317, 327–32, 346 principal components analysis 233 proactive product strategy 82 problem solving 178, 179 process development see product design and process development process innovation 151, 152 processed products 65 processing technology 6, 167, 179–80 producers 4–5, 33, 36, 49–51 product attributes 104, 200–1 attribute evaluation 237–9 consumer needs and 201, 202 product concept 229–34 profiles 233–6 sensory 219–21 value analysis 115–16 see also consumer needs and wants product benefits 104–6 product characteristics see product attributes product commercialisation 18, 19, 22–3, 118–23 case studies 322–4, 330–1, 337–8, 342–3 commercial design 119–21 consumer involvement 244–9 integration 123 marketing design 120–1 plant design 120–1 physical distribution design 120–1 setting up 118–19 testing 121–2 product concept definition and optimisation 229–34 developing 101–7 see also concept development and screening product design and process development 17, 19, 21–2, 37, 111–17 case studies 322, 323, 336–7, 341–2 consumer involvement 236–45 important factors 114–17 stages 112–14 product design specification 103–4, 108–10 developing from product concept 233–6 see also concept engineering; metrics product development environment 48–54, 168–9, 260–2, 283–4, 303–4, 351 product development management 19, 26–31, 259–316 abilities 261 budget setting 280–2 company organisation 307–14 constraints setting 283–6 designing the product development process 267–70 in the food industry 36–7 integration of outside agencies’ work 304–7 key decision points and decision makers 271–5 key elements 27 managing the product development process 299–307 organisation 261–2 organisation of product development process 287–98 outcomes 276–80 people in 262–7 philosophy and understanding 260 principles 260–2 product development managers 262–3, 264–5, 273–4, 310 product development portfolio 350 see also product portfolio Index 377