上浒充通大￥ SHANGHAI JIAO TONG UNIVERSITY Mission Statement Example:Screwdriver Project Product Description A hand-held,power-assisted device for installing threaded fasteners 多 Key Business Goals >Product introduced in 4th Q of 2000 >50%gross margin >10%share of cordless screwdriver market by 2004 Primary Market >Do-it-yourself consumer Secondary Markets >Casual consumer Light-duty professional Assumptions Hand-held >Power assisted Nickel-metal-hydride rechargeable battery technology Stakeholders >User Retailer >Sales force 7 Service center > Production Legal departmentMission Statement Example: Screwdriver Project Product Description  A hand-held, power-assisted device for installing threaded fasteners Key Business Goals  Product introduced in 4th Q of 2000  50% gross margin  10% share of cordless screwdriver market by 2004 Primary Market  Do-it-yourself consumer Secondary Markets  Casual consumer  Light-duty professional Assumptions  Hand-held  Power assisted  Nickel-metal-hydride rechargeable battery technology Stakeholders  User  Retailer  Sales force  Service center  Production  Legal department