7三 上游充通大学 SHANGHAI JIAO TONG UNIVERSITY Step 1:Gather Raw Data from Customers ●●● Relevant Research Tools Primary Secondary Scanning Qualitative Quantitative Listening to ·Customer Visits ·Survey Research the“voice ·Focus Groups Choice Modeling of Naturalistic Observation Experimentation products" Exploring Confirming Understanding Measuring ●Sebastian Fixs0n Product Design and Development Babson/RISDStep 1: Gather Raw Data from Customers