Marketing Channel Functions 14-8 Risk Taking >Information Promotion Contact > Matching Negotiation Physical Distribution >Financing 国际商学院市场营销学系14 － 8 Marketing Channel Functions 14 － 8 ¾ Risk Taking ¾ Information ¾ Promotion ¾ Contact ¾ Matching ¾ Negotiation ¾ Physical Distribution ¾ Financing