Resource audit Competencies In separate activities Through linking activities Comparison Rigidities Core Competencies Historical Preventing To outperform competition Industry norms change To create new opportunity Benchmarking Assessing balance Resources Competences Business units Identifying key issues SWOT analysis Critical success factors Understanding strategic capabilityResource audit Competencies • In separate activities • Through linking activities Assessing balance • Resources • Competences • Business units Core Competencies • To outperform competition • To create new opportunity Identifying key issues • SWOT analysis • Critical success factors Understanding strategic capability Rigidities • Preventing change Comparison • Historical • Industry norms • Benchmarking