Classification of Forecasts .Sales force composites; Subjective- based on .Customer surveys human .Jury of executive opinion; judgment .The Delphi method; .It can signal the future trends and shifting preference patterns; .Survey and sampling plans must ensure statistically unbiased resulting data and representative of the customer base;Classification of Forecasts Subjective￾based on human judgment •Sales force composites; •Customer surveys •Jury of executive opinion; •The Delphi method; •It can signal the future trends and shifting preference patterns; •Survey and sampling plans must ensure statistically unbiased resulting data and representative of the customer base;