消费者行为模型 5-2 Product 营销和其他刺激 Economic Price Technological Place Political Promotion Cultural Buver's Characteristics Decision 购买者黑箱 Affecting Process Consumer Behavior Product Choice Purchase 购买者反应 Brand Choice Timing Purchase Dealer Choice Amount 商务策划学院2002商务策划学院 2002 消费者行为模型 5-2 营销和其他刺激 购买者黑箱 购买者反应 Product Price Place Promotion Economic Technological Political Cultural Characteristics Affecting Consumer Behavior Buyer’s Decision Process Product Choice Brand Choice Dealer Choice Purchase Timing Purchase Amount