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the problem: Selling roses is no longer a beautiful experience for traditional flower shops as supermarkets now offer convenience and discount rose shops help those save money. Paragraph 3 is about one example of rose selling the problem: Roses only - a company that was transformed from a traditional shop and has its headquarters in New York. It has 3 stores in New York, I in Canada and 5 in Spain, and plans to expand to three more U.S. cities this year. Paragraph 4 presents the first solution to the rose selling problem: Roses Only tries to attract customers with beautifully-decorated arrangements and make them feel they can buy roses cheap there. Paragraph 5 presents the second solution to the rose selling problem: Roses Only encourage customers to buy in dozens instead of in ones, twos and threes by cutting down the price. Paragraph 6 is about the third solution: Roses Only tries to hold prices down by controlling every link in the rose chain. It grows its own roses and provides fresh roses via overnight delivery to anywhere in the country 3. The third part of the passage is another complete problem-solution pattern. The part is made up of 6 paragraphs, from Paragraph 7 to paragraph 12. Paragraph 7 presents the problem for rose growers: Because of severe foreign competition, U. S rose growers are going bankrupt. Today, more than 57% of roses sold in the USA are grown in other countries. Paragraphs 8, 9 and 10 are about one example of rose growers dealing with the problem: Johnson Flowers, which complains that the profit margin has dropped substantially. Michael Johnson with his family members has been working in the flower growing business for many years. They have rich experience: they even had the bitter experience of being driven out of the business of growing carnations because of overseas carnation growers. Paragraphs 11 and 12 are about the solutions that Johnson Flowers have adopted in order to succeed The solutions include working with foreign flower growers instead of fighting them, having a few distribution centers to sell imported roses, widening their business area and being a representative for overseas flower producers. Besides they also start to sell other types of flowers. They took ad vantage of a recent frost that killed 25% of Colombia's rose crop. But they feel it's hard to operate a business on someone else,s disaster 4. The fourth part is made up of two paragraphs, Paragraph 13 and Paragraph 14 The two paragraphs present the conclusion to the read ing passage. When people in the rose business are try ing to adapt to changing cond itions in the marketplace in order to succeed, they long for the good old days of steady profits for them. And the customers today wonder about the rose price more than before Please note that the second part and the third part are running parallel to each other as both of them are structured in a problem-solution pattern. Both of them start with a problem, then one example of dealing with the problem followed by their solutions General situation he rose is going to remain the most popular flower because love never goes out of style. The nations rose industry elies much on the selling and growing of rosesthe problem: Selling roses is no longer a beautiful experience for traditional flower shops as supermarkets now offer convenience and discount rose shops help those hopelessly in love save money. Paragraph 3 is about one example of rose selling companies dealing with the problem: Roses Only — a company that was transformed from a traditional shop and has its headquarters in New York. It has 3 stores in New York, 1 in Canada and 5 in Spain, and plans to expand to three more U.S. cities this year. Paragraph 4 presents the first solution to the rose selling problem: Roses Only tries to attract customers with beautifully-decorated arrangements and make them feel they can buy roses cheap there. Paragraph 5 presents the second solution to the rose selling problem: Roses Only tries to encourage customers to buy in dozens instead of in ones, twos and threes by cutting down the price. Paragraph 6 is about the third solution: Roses Only tries to hold prices down by controlling every link in the rose chain. It grows its own roses and provides fresh roses via overnight delivery to anywhere in the country. 3. The third part of the passage is another complete problem-solution pattern. The part is made up of 6 paragraphs, from Paragraph 7 to paragraph 12. Paragraph 7 presents the problem for rose growers: Because of severe foreign competition, U.S. rose growers are going bankrupt. Today, more than 57% of roses sold in the USA are grown in other countries. Paragraphs 8, 9 and 10 are about one example of rose growers dealing with the problem: Johnson Flowers, which complains that the profit margin has dropped substantially. Michael Johnson with his family members has been working in the flower growing business for many years. They have rich experience: they even had the bitter experience of being driven out of the business of growing carnations because of overseas carnation growers. Paragraphs 11 and 12 are about the solutions that Johnson Flowers have adopted in order to succeed. The solutions include working with foreign flower growers instead of fighting them, having a few distribution centers to sell imported roses, widening their business area and being a representative for overseas flower producers. Besides, they also start to sell other types of flowers. They took advantage of a recent frost that killed 25% of Colombia's rose crop. But they feel it's hard to operate a business on someone else's disaster. 4. The fourth part is made up of two paragraphs, Paragraph 13 and Paragraph 14. The two paragraphs present the conclusion to the reading passage. When people in the rose business are trying to adapt to changing conditions in the marketplace in order to succeed, they long for the good old days of steady profits for them. And the customers today wonder about the rose price more than before. Please note that the second part and the third part are running parallel to each other as both of them are structured in a problem-solution pattern. Both of them start with a problem, then one example of dealing with the problem followed by their solutions. General situation: The rose is going to remain the most popular flower because love never goes out of style. The nation’s rose industry relies much on the selling and growing of roses. Para. 1
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